St. Joe Ailment Campaign

St. Joseph Healthcare in Lexington, KY is a major sponsor of Rupp Arena, home of the Kentucky Wildcats basketball team. Wildcats fans are crazy for their team. St. Joe asked us to create a large scale campaign (8' x 12' walls) that would tie St. Joe to Kentucky basketball in a memorable way. We invented a set of fictional ailments that had been treated as a result of Kentucky Basketball. 

AdvertisingArt DirectionBranding

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