St. Joe Ailment Campaign

St. Joseph Healthcare in Lexington, KY is a major sponsor of Rupp Arena, home of the Kentucky Wildcats basketball team. Wildcats fans are crazy for their team. St. Joe asked us to create a large scale campaign (8' x 12' walls) that would tie St. Joe to Kentucky basketball in a memorable way. We invented a set of fictional ailments that had been treated as a result of Kentucky Basketball. 

AdvertisingArt DirectionBranding

You may also like

Love Letters
Lessons from Levi
Painting Proverbs
Carnton Plantation
Assorted Marks
Handful O' Posters
ABA Bank Marketing
Southern Festival of Books
Celebration of Fatherhood
Book Covers
Back to Top