St. Joe Ailment Campaign
St. Joseph Healthcare in Lexington, KY is a major sponsor of Rupp Arena, home of the Kentucky Wildcats basketball team. Wildcats fans are crazy for their team. St. Joe asked us to create a large scale campaign (8' x 12' walls) that would tie St. Joe to Kentucky basketball in a memorable way. We invented a set of fictional ailments that had been treated as a result of Kentucky Basketball.
Advertising, Art Direction, Branding,
